THE C&KE BLOG
Strategy thinking, campaign post-mortems, and honest pieces on brand, creativity, and growth in the African market.
What ADC Taught Us About Producing Events at Scale — And Why We Keep Coming Back
Two editions. Two sold-out lineups. One consistent lesson: great event production is invisible. You only notice it when it fails. Here's the full story of C&KE's work on Africa's Concert Xtravaganza.
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LevUp: Why We Built a Funding Platform for Every South African Entrepreneur — Not Just the Boardroom-Ready Ones
The money exists. The programmes exist. The intentions are genuine. The only thing standing between most South African entrepreneurs and their first rand of funding is a system that was never designed to meet them where they are. LevUp is the fix.
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PiggyBack: The Logistics Platform Built on the Movement That Already Exists
Millions of people travel South Africa's commuter and intercity routes every day — with spare capacity, predictable routes, and no platform to connect them to the packages that need to move. PiggyBack changes that.
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Producing for CRTV: What It Takes to Make Documentary Content for African Broadcast
Ten documentaries. Two shot in South Africa. Eight edited from footage captured across the continent. Here's what we learned about producing broadcast-quality African stories for an audience of millions.
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Behind the Camera: What We Didn't Post About the CRTV Shoots
Two subjects. Two shoots. One broadcast network with millions of viewers. The logistics, the breakthroughs, and the moments that don't make it into the final cut — but make the final cut possible.
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Why African Brands Need Strategy, Not Just Content
The content machine has eaten the creative industry. Here's why output without insight is just noise — and what the alternative looks like.
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325% in Ticket Sales: What the Data Actually Showed
The numbers get repeated a lot. What gets mentioned less often is the three weeks of audience research, the campaign we killed after 48 hours, and the pivot that changed everything.
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AI Won't Kill African Creativity — But Complacency Will
The panic about AI replacing creative professionals is real. The more dangerous threat is the creative professional who decides that because AI exists, their strategic thinking no longer needs to grow.
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The Strategic Partner Advantage: Why Integrated Delivers More
The assumption that bigger agencies deliver better results has never been well-supported by evidence. Here's why the integrated strategic partner model — done right — consistently outperforms.
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